Press Release

Press Release


  • Apprentice Nation, supported by BT, is welcoming back a live audience for the filming of their Autumn gig later this month, inspiring young adults to get entertained, get trained and go far
  • 16-24 year olds can be in with a chance to grab a pair of free tickets to see AJ Tracey, Mae Muller and Ivorian Doll live and in the flesh by joining the platform and entering the prize ticket draw at apprenticenation.co.uk/join
  • Following the online premiere on 7 October, Apprentice Nation will launch a series of inspirational, on demand content, featuring the music artists sharing their career stories, confidence-boosting tips, and wellbeing advice
  • 2021 curriculum topics include: making your CV represent yourselves, finding your purpose, digital skills employers really value, dealing with grief or loneliness, finding work when pregnant or homeless, and how to boost your confidence

LONDON, 21ST September 2021: AJ Tracey, Mae Muller and Ivorian Doll will be performing an intimate gig exclusively for 200 young people on 29 September with Apprentice Nation, supported by BT. Filmed at a live music venue in London, the one-off concert will later be broadcast as a free-to-watch premiere apprenticenation.co.uk on 7 October at 19:00. As well as performing their latest hits, the artists will be sharing their real-life career experiences along with confidence-boosting tips and advice. 

The line-up announcement comes only weeks after headline act, AJ Tracey, cancelled his Flu Game Arena Tour, meaning the limited-edition tickets to the Apprentice Nation Concert will be one of the exclusive opportunities to hear from the London rapper live in 2021. For your chance to win tickets visit apprenticenation.co.uk/join.  

Apprentice Nation works with music artists who can speak authentically to their audience, harnessing the power of their music and message to engage with young people from all backgrounds and walks of life. Alumni who have previously performed at Apprentice Nation shows include 6lack, Tinie (Tempah), RAYE, Krept & Konan, RayBLK, Young T & Bugsey. Together, they have engaged with thousands of young people across the UK and supported them to build skills for work and life. 

AJ Tracey says:

Im a big believer in seeing the positives and breaking down barriers so Im proud to be joining Apprentice Nation to inspire and motivate people to unlock their potential and shape their future. Im excited to have this opportunity to perform my latest tracks and share my story, especially at a time when theres still so much uncertainty around. I didnt always know what my path was, so I know its really important to keep highlighting the opportunities out there for those who might not know where to look; whatever your situation, youve got to keep putting your best foot forward – you can do what you want and be what you want. 

Mae Muller says

I’m so excited to be involved with Apprentice Nation! The best kind of experience is hands-on and apprenticeships offer that kind of opportunity. I’m looking forward to sharing my story and I hope to inspire young people and encourage them to believe they can go out and do anything they want.

Ivorian Doll says:

I can’t wait to join Apprentice Nation live on stage and to share my story. My career journey so far has brought some amazing opportunities and I want to make sure that all young people have visibility of the options available to them. Apprentice Nation is an incredible platform, showcasing many different pathways and opportunities that help people to shape their future.

Apprentice Nation, supported by lead sponsor BT, one of the UK’s largest private sector apprenticeships employers, is a career development platform that uses the power of music to inspire 16–24-year-olds, particularly those from historically under-represented backgrounds, to shape their future. Accessible and gamified content gives participants the opportunity to earn credits while they learn and exchange them for exclusive rewards such as Wembley football tickets, tech equipment and online entertainment subscriptions. or a private video hangout with one of the artists from the concert.

Participants can discover career pathways and job opportunities through on demand videos, mentor sessions, webinars and Q&A sessions. Over 60 industry leaders and experts have already engaged with the platform; including record label executives, music agents, radio and TV presenters as well as tech entrepreneurs. Curriculum topics include: dealing with grief or loneliness, finding work when pregnant or homeless and how to boost your confidence. This Autumn, Apprentice Nation also unveils a new curriculum pillar in partnership with Lucozade called Unlock Your Potential.

Stephen Greene, CEO RockCorps and Producer of Apprentice Nation says:

Yes! Live audience is back and we’re looking forward to seeing incredible performances from AJ Tracey, Mae Muller and Ivorian Doll. These artists all have unique journeys and sharing those journeys with participants helps to inspire the participants. Apprentice Nation works with artists who connect with the audience and share their stories to motivate others.  In this way, Apprentice Nation strives to be a top edutainment platform; showcasing life and career opportunities, while listening to some bangers along the way

Marc Allera, CEO of BT’s Consumer Division, says: 

We are really excited to be partnering with Apprentice Nation once again to inspire young adults to embrace apprenticeships as a rewarding stepping stone in their career journey. And what better way to kick off another brilliant season of learning, earning and mentorship, than with a live Apprentice Nation Concert?

At BT, we know first-hand the brilliant opportunity that apprenticeships offer – both for young people and for our business. That’s why during the pandemic we continued to recruit apprentices and graduates across a diverse field of roles. Grads and apprentices are an essential part of our business, doing real roles, learning new skills, and taking on real responsibility, all from day one.

With a community of 6,500 and produced by RockCorps and Multiverse, the platform aims to highlight alternatives to university, such as apprenticeships, that young people might not have otherwise considered. 85% Apprentice Nation participants to date have gained at least one new work-ready skill and 75% reported an increase in confidence for themselves and their future. 

For more information on Apprentice Nation’s programme and how you can unlock rewards including access to mentors from Apprentice Nation as well as partners BT visit apprenticenation.co.uk/join  


Notes to Editor 

About Apprentice Nation 

Apprentice Nation is produced by RockCorps and Multiverse, proudly supported by BT, working to get more underrepresented youth into apprenticeships and other accessible career routes. They provide early-careers support; mixing learning with entertainment and motivating young people to get career-ready through free concerts and an on-demand learning series. Celebrating a wide range of career paths, the programme attracts a diverse mix of young people who are often underrepresented in more traditional careers support formats. In addition to gaining fundamental skills for the future, participants earn rewards for taking part in gamified learning opportunities. 

Latest stats on Apprentice Nation membership: 

32% told us they have received free school meals vs. 17% national average 

17% are from a household with one or more parents/guardians with a University degree vs. 43% nationally 

27% Black participants vs. 3.5% national average 

21% Asian participants vs 7.5% national average 

About BT 

BT Group is the UK’s leading telecommunications and network provider and a leading provider of global communications services and solutions, serving customers in 180 countries. Its principal activities in the UK include the provision of fixed voice, mobile, broadband and TV (including Sport) and a range of products and services over converged fixed and mobile networks to consumer, business and public sector customers. For its global customers, BT provides managed services, security and network and IT infrastructure services to support their operations all over the world. BT consists of four customer-facing units: Consumer, Enterprise, Global and its wholly owned subsidiary, Openreach, which provides access network services to over 650 communications provider customers who sell phone, broadband and Ethernet services to homes and businesses across the UK.  

For the year ended 31 March 2020, BT Group’s reported revenue was £22,905m with reported profit before taxation of £2,353m. 

British Telecommunications plc is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on the London Stock Exchange.   

For more information, visit www.bt.com/about 

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