Press Release

Press Release


• Apprentice Nation, supported by BT, is producing the online-only concert to kick off a new series of inspirational sessions to inspire youth to be entertained, get trained and go far

• The concert, hosted by Yinka Bokinni, will be followed by a series of on demand content, featuring the music artists sharing their career stories, motivational tips and networking advice 

Ghetts, Young T and Bugsey, IAMDDB and Ray BLK will be performing live on 22 April with Apprentice Nation, supported by BT. The free-to-watch concert will be broadcast on the platform’s YouTube channel with the artists contributing more than just their performances, sharing their career stories, motivational tips and networking advice in on demand video content.

Apprentice Nation, supported by BT, is a career training platform that uses the power of music to inspire 16 – 24 year olds, particularly those from underrepresented backgrounds, to shape their future. The accessible, gamified content gives participants the opportunity to earn credits whilst they learn and exchange them for exclusive rewards such as England Football Shirts, Beats by Dre headphones and even a private video hangout with one of the artists from the live show. 

Stephen Greene CBE, CEO RockCorps & Producer of Apprentice Nation says: ‘Visibility is mission critical. Our premise is that young people need to see it to believe it; pics or it didn’t happen. Apprentice Nation sits at the cross-section of entertainment and education, working with music artists, experts and partners to showcase opportunities available to young people today and giving youth a chance to explore through accessible formats that they will both seek out and enjoy. We are thrilled that Ghetts, Young T and Bugsey, Ray BLK and IAMDDB are joining us this spring; entertaining and inspiring youth after such a challenging year.’

Participants can discover career pathways and job opportunities through on demand videos, mentor sessions, webinars and Q&A sessions. Over 60 industry leaders and experts have already engaged with the platform; these include record label executives, music agents, radio and TV presenters as well as tech entrepreneurs. This spring, Apprentice Nation introduces new topics around wellbeing, pregnancy during job hunting, starting a business and finding work with a criminal record, along with critical CV, interview and networking tips. 

85% Apprentice Nation participants to date have gained at least one new work-ready skill and 75% reported an increase in confidence for themselves and their future.

Euan Blair, Founder and CEO, Multiverse says: A big obstacle to an even greater uptake of apprenticeships right now is awareness. Many young people remain unaware that an apprenticeship could offer them an excellent route into a career in tech and professional services. That’s why we co-founded Apprentice Nation: through their outreach activity they’ll empower more young people to make great decisions about their future. This is an important part of how we ensure apprenticeships are rightly viewed as an outstanding alternative to university.

Everyone has been hit hard this year but the pandemic has been particularly brutal for 16 – 24 year olds. Music serves as a common language to reach out and connect to them, even in the darkest of times. Apprentice Nation works with artists who can speak authentically, harnessing the power of their music and message to engage with young people from all backgrounds and walks of life.

Ghetts says:

In a time where individuality is underrated, I feel it’s important to encourage young people to be themselves, after all they are next in line to carry the responsibility of changing the world. I can’t wait to perform for Apprentice Nation on the 22nd of April I believe in being fearless and seizing every opportunity that’s for you.

Young T and Bugsey say:We’ve got to keep learning and also celebrate the wins on the journey. That’s why we’re joining Apprentice Nation; to celebrate the future and the opportunities that lie ahead. It’s been a difficult year for everyone and we’re happy we can show others that we can still have a good time and keep moving forwards.

Ray BLK says:

I’m beyond excited to be working with Apprentice Nation to raise awareness of the diverse paths that anyone, no matter their background or gender, can access today. Coming from an underprivileged background myself in a council home with a single parent pushed me to be my best and made me determined to create a better future for myself and I want young women, especially those from underprivileged backgrounds like myself to have those opportunities too.  I’m proud to be working to level the playing field, not just in the music industry but in career and life journeys, whatever path people choose.

IAMDDB says:

I’m proud to be joining Apprentice Nation and supporting learning opportunities for everyone. It’s been tough for all this year but especially those from underrepresented backgrounds who lack visibility and positive role models in the workforce. It’s really important that people have the confidence and belief to put themselves out there.  Apprentice Nation helps people from all communities and backgrounds build the skills to do this. I’m looking forward to sharing my music, sharing the love and supporting people through whatever challenging times they’re going through. Positive vibes to lift others is what I’m all about; and to never stop learning. 

Previous Apprentice Nation shows have engaged thousands of young people from across the UK and supported them to build skills for work and life. With a community of 6.5 thousand and produced by RockCorps and Multiverse, the platform aims to highlight alternatives to university, such as apprenticeships, that young people might not have otherwise considered. 85% Apprentice Nation participants to date have gained at least one new work-ready skill and 75% reported an increase in confidence for themselves and their future.

For more information, visit www.apprenticenation.co.uk

For interview opportunities and case studies, please contact jsaint@rockcorps.com / 07958 708565



About Apprentice Nation

Apprentice Nation is produced by RockCorps and Multiverse, proudly supported by BT, working to get more underrepresented youth into apprenticeships and other accessible career routes. They provide early careers support; mixing learning with entertainment and motivating young people to get career-ready through free concerts and an on-demand learning series. Celebrating a wide range of career paths, the programme attracts a diverse mix of young people who are often underrepresented in more traditional careers support formats. In addition to gaining fundamental skills for the future, participants earn rewards for taking part in gamified learning opportunities.

Latest stats on Apprentice Nation membership:

  • 32% told us they have received free school meals
  • 17% are from a household with one or more parents/guardians with a University degree vs. 43% nationally
  • 27% Black participants vs. 3.5% national average
  • 21% Asian participants vs 7.5% national average

About BT

BT Group is the UK’s leading telecommunications and network provider and a leading provider of global communications services and solutions, serving customers in 180 countries. Its principal activities in the UK include the provision of fixed voice, mobile, broadband and TV (including Sport) and a range of products and services over converged fixed and mobile networks to consumer, business and public sector customers. For its global customers, BT provides managed services, security and network and IT infrastructure services to support their operations all over the world. BT consists of four customer-facing units: Consumer, Enterprise, Global and its wholly-owned subsidiary, Openreach, which provides access network services to over 650 communications provider customers who sell phone, broadband and Ethernet services to homes and businesses across the UK. 

For the year ended 31 March 2020, BT Group’s reported revenue was £22,905m with reported profit before taxation of £2,353m.

British Telecommunications plc is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on the London Stock Exchange. 

For more information, visit www.bt.com/about

About Multiverse

Multiverse is a tech startup on a mission to create a diverse group of future leaders by building an outstanding alternative to university and corporate training. They offer apprenticeships to a diverse pool of young adults and those looking to reskill. Multiverse works with over 300 businesses, helping them embrace digital transformation, close skills gaps and develop a diverse talent pipeline. Apprentices benefit from one-to-one coaching, applied learning, and a community of social, networking and leadership opportunities.

Founded in the UK in 2016, Multiverse launched in the US in January 2021. Earlier this year, they announced a $44 million Series B funding round led by General Catalyst and featuring GV (Google Ventures), Audacious Ventures, Latitude and Index Ventures.