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Press Release

Apprentice Nation Expands to Manchester

24 October 2019

Apprentice Nation expands to Manchester this week to reach and inspire young people from all backgrounds to start their careers through an apprenticeship. The city was the natural choice for the Apprentice Nation’s next show, with its diverse young population, established music culture and growing economic opportunity. Manchester is the only city in the UK outside London to feature in the Top 50 of the Innovation Cities Index *

The platform, whose landmark show took place in London earlier this year, promotes apprenticeships of all kinds while supporting social action projects to help local communities. Participants are rewarded with a ticket to an exclusive concert featuring high profile artists. The only way to get to the concert is to participate in an Apprentice Nation Action Day. Nearly 1000 young people applied for the project earlier this year which culminated in a concert starring Grammy nominated, alternative R&B artist 6LACK and Apprentice Nation have since gained the support of BT for their dates in Manchester.

Apprentice Nation is the coming together of RockCorps, who have a proven track record of inspiring young people to take action through music concerts, and WhiteHat, Euan Blair and Sophie Adelman’s start-up building an outstanding alternative to university through apprenticeships. Apprentice Nation’s mission is to engage a generation of potential future leaders who see apprenticeships as their route to success.

Stephen Greene, CEO of RockCorps and Producer of Apprentice Nation, said:

“We’re thrilled to be bringing Apprentice Nation to Manchester with the support of BT. Our aim is to excite and engage young people from all walks of life to get a job they love. We want to shine a light on all that that apprenticeships have to offer.”

Euan Blair, CEO of WhiteHat and Producer of Apprentice Nation said:

“We plan to bring White Hat to Manchester in 2020, so what better way to announce our arrival than starting with Apprentice Nation.”

Pete Jeavons, Marketing Communications Director, BT said:

“Our unique partnership with Apprentice Nation will help us inspire more young people to get involved with apprenticeships and get the skills they need to succeed. BT is one of the largest employers of apprentices in the UK, and this partnership will help get even more young people from a broader range of backgrounds excited about the opportunities that apprenticeships can create.”

Jada took part in Apprentice Nation, London and says:

“I’m so grateful that I could be part of Apprentice Nation. It was really enlightening and gave me the confidence and reassurance that I needed to decide against university. It even ended with an intimate concert featuring 6LACK. I’ve come a long way already and am on my way to securing a great apprenticeship. I can’t wait to start!”

Apprentice Nation Action Days will be held across the region from 2 November 2019 up until 8 December 2019 and will offer invaluable advice on apprenticeships and career advice such as how to network and how to make yourself stand out, as well as offering interview tips and guidance. The sessions will also include a social action element.

Every young person who attends will earn a ticket to an exclusive celebration concert, taking part on 8 December at Guerilla.

To find out more about Apprentice Nation and how they are opening more opportunities to young people across the country visit www.apprenticenation.co.uk

ENDS.

For more information and to arrange interviews with Stephen Greene, Euan Blair and young people who have been found alternative routes to employment please contact Jeni Saint on jsaint@rockcorps.com. The team can also be reached on 020 7403 2230.

Notes to editors

There are almost 800,000 young people aged 16-24 in the UK who are not in employment, education or training

2017/18 data shows that apprenticeship starts have dropped 28% in the previous year: 376,000 starts – 119,000 less than the previous year. This is an all-time low.

The same data shows that 11.2% of these from BAME backgrounds, equal to the previous year, 87% of those starting apprenticeships were white and that 83% of starts were in four key areas: Business, Administration & Law; Health, Public Services and Care; Engineering and Manufacturing Technologies; retail and Commercial Enterprise.

About Apprentice Nation

Apprentice Nation is the platform from RockCorps, who have a proven track record of inspiring young people to take action through music concerts, and WhiteHat, Euan Blair and Sophie Adelman’s start-up designed to create an outstanding alternative to university.

Apprentice Nation is creating a movement to change the perception of change the perception of apprenticeships and make them something that young people want to do.

How it works

Action Days will be held nationwide for 300 applicants in each city, and include; three hours of invaluable advice on apprenticeships and interview tips, two hours of social action, at the end everyone earns a ticket to an exclusive concert.

Apprentice Nation’s first concert was held at Under the Bridge in London on 16th May, featuring 6LACK, the alternative R&B star from Atlanta who is three times Grammy nominated. The second show will be held at Guerilla in Manchester on 8 December. Every young person who attends an action day with Apprentice Nation will qualify for a ticket – the only way to get access.

To find out more about Apprentice Nation and how they are opening more opportunities to young people across the country visit.

Visit: www.apprenticenation.co.uk