Ed Cracknell


Ask Ed about the Sports and Marketing industries, and how to build a career that combines your different passions. Industry: Sports | Marketing. Role: Head of Marketing, BT Sport

Industry: Sports | Marketing

Role: Head of Marketing, BT Sport

Ed joined BT in 2013 as the business shook up the UK pay TV market by announcing the launch of BT Sport. As it now enters its eighth season Ed head’s up the marketing team responsible for delivering award winning campaigns from the launch of new rights to Europe’s first 4K UltraHD channel. As well as looking after the B2C side Ed’s role also covers commercial premises where he is responsible for driving commercial sales, partnerships and audiences for the UK’s largest out of home sports broadcaster.

In 2017 Ed was named in the 30 under 30 in the Sport Industry next gen and in 2018 was one of 30 Marketing Academy Scholars. Before moving to BT, Ed studied at Newcastle University and then joined ESPN where he had his first taste of working with the pay TV market.

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