Lewis Ferrand


Ask Lewis about creating marketing campaigns in the Sports industry. Industry: Sports | Marketing. Role: Senior Marketing Manager, BT Sport

Industry: Sports | Marketing

Role: Senior Marketing Manager, BT Sport

Lewis joined BT as a graduate 6 years ago and has specialised in Marketing and Brand Management. He’s worked on hugely diverse campaigns, whether that’s launching the latest iPhone, testing BT’s mobile reliability with Craig David live streaming on a bus of driving customers to watch BT Sport in new innovative ways.

He now leads the Marketing Communications strategy for BT Sport For Business. That’s anyone who shows BT Sport outside of the home. He describes his role as the best role in BT as part of his job is to get closer to his customer base and go out and visit them on site. That means going to the very best pubs and clubs in the country and talking about sport.

Outside of work he is normally found in the pub (again), in the kitchen or supporting his beloved Leicester City Football Club. Feel free to ask him about the 2015-16 season!


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