Ask Matt about branding and communications, and building partnerships with big names. Industry: Marketing | Communications. Role: Head of Sponsorship, Hospitality, Ticketing, Events and Talent, BT
Industry: Marketing | Communications
Role: Head of Sponsorship, Hospitality, Ticketing, Events and Talent, BT
Matt is Head of Sponsorship, Hospitality, Ticketing, Events and Talent at BT (covering both BT and EE). He has over 20 years of brand and comms experience including 14 years dedicated to sponsorship and partnership activations, which has seen him work across brands such as Nike, O2, Orange and now BT and EE.
Before joining EE, Matt played a pivotal part in the launch of NikeTown London during his four years at the iconic brand. He then moved to O2, where he spent eight years leading the brand’s music sponsorship programme, which included the successful launch of the O2 Wireless Festival (now in its 15th year).
At BT, Matt leads a team of 14 who are responsible for the company’s sponsorship portfolio – the 4 x football Home Nations, Wembley Stadium, FA Cup, Glastonbury, BAFTA and Apprentice Nation – and its Hospitality and Ticketing offering, and sourcing Talent across the business for filming and various events.
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