Industry: Advertising | Marketing

Role: Chief Client Officer, Publicis Groupe

Magnus has led the transformation of Saatchi & Saatchi London for several years, expanding the services we offer our clients and ensuring we are focused on creativity and business results.

During this time, the agency has won numerous creative and effectiveness awards and welcomed new clients such as EE (the biggest mobile network in the UK) HSBC, Direct Line Insurance Group, BT, Britvic and the Global Expedia Business. He was formerly the MD at the start-up Fallon London, which became one of the UK’s most awarded and best-known creative agencies, famous for groundbreaking campaigns for the BBC, Cadbury, Skoda, Sony and FCUK. Magnus was appointed UK CEO of Saatchi & Saatchi in November 2011 and promoted to CEO of Saatchi & Saatchi Fallon UK Group in April 2014.

In 2017 he was appointed Global President of Saatchi & Saatchi, responsible for global clients, new business and brand positioning for the network. In 2020, he took on the additional role of UK CEO of the Publicis Groupe Creative Practice in the UK for the Publicis Groupe Agencies, responsible for 5 creative agencies.

Magnus is a keen sportsperson having previously played rugby for England Students. He is also passionate and vocal about Diversity. Magnus combines both these passions as a member of the English Premier League Equality Panel since 2017 which holds the Premier League soccer clubs to account over their Inclusion & Diversity policies and actions. Magnus and Saatchi London have also played a leading role in Operation Black Vote, an organisation that encourages ethnic minorities to exercise their right to vote.

He is also a member of the Institute in Practitioners in Advertising Council and a member of the Marketing Group of Great Britain Council.