Annabel Cook


Ask Annabel about what is involved in food and drinks marketing, her experience in fast moving consumer goods companies, and how to get into marketing.

Brand Manager at Lucozade Energy.

Annabel is the Brand Manager for Lucozade Energy in London. She is a passionate marketer with experience at different fast moving consumer good (FMCG) companies in various categories from yogurt to alcohol and energy drinks!

What Annabel loves about marketing is working with many internal teams (e.g. Supply Chain, Research & Development) and external agencies to execute a project. If you love working with people, Annabel believes Marketing is a good option for you!

Annabel’s journey involved her attending the University of Birmingham, studying Business Management for 4 years. This included a year in industry. Marketing was an area she always performed well in and enjoyed, so this felt like a no-brainer for her to pursue as a career.

She later undertook an internship scheme at General Mills as an Assistant Brand Manager for all kids (Petits Filous, Frubes & Wildfire), adult (Liberte), private label (i.e. supermarket own brand) and license (i.e. Peppa Pig yogurts) yogurt brands. This is where Annabel gained a lot of valuable skills and experience in local Marketing.

Annabel also has experience in Global Marketing through South African alcohol company, Distell; She worked with the second biggest cream liqueur brand in the world and a whisky brand.

When Annabel isn’t in the exciting world of marketing, she enjoys plant-based cooking and baking, going for a run, and listening to music.

A few top tips from Annabel include:

  • Expand your LinkedIn network and contact recruiters and HR talent acquisition at companies where you’d like to work – You never know what doors it could open!
  • Leap on internship or work experience opportunities.
  • Whilst looking for a permanent role, supermarket or customer assistant jobs can provide plenty of experience for “tell me about a time when you…” interview questions.

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