Ask Jemma about the nuances of language and what makes an effective communication strategy. Role: Senior Press Officer at Suntory Beverage & Food GB&I (owner of Lucozade)
Senior Press Officer at Suntory Beverage & Food GB&I (owner of Lucozade)
I work in a team called External Affairs. Our responsibility is to protect and promote the reputation of our business and brands. I am responsible for delivering a communications strategy across corporate and trade media, working with teams across the business to make sure what we are saying externally reflects our company vision and values. This includes a focus on sustainability and I also work with our European business to deliver our volunteering programme. Previously I spent four and a half years at an agency called Grayling communications where I worked on consumer comms for brands such as Nescafe, easyJet holidays and Visa. I first had a taste of working in comms doing some work experience for a small PR firm focussed on architecture and design, and it inspired me to pursue it long term.
When I’m not at work you can find me playing tennis, watching the latest BBC drama on TV or going for long dog walks with my family’s two Labradors.
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