Ask Liz about different roles in the music industry, like Marketing, Digital, Creative and PR. Industry: Music. Role: General Manager, Atlantic Records
Role: General Manager, Atlantic Records
Liz Goodwin took over as General Manager of Atlantic Records UK in April 2020. She is responsible for overseeing the long-term career strategy for Atlantic UK’s diverse roster of superstars and developing artists which includes Anne-Marie, Charli XCX, Clean Bandit, Ed Sheeran, Jess Glynne, Joel Corry, Mahalia, Maisie Peters, Laura Mvula & Rudimental. At the same time, she works closely with the Marketing, Digital, Creative, and PR teams to devise and deliver comprehensive, first-class campaigns.
Liz started her music career as a Label Coordinator at ZTT Records in 2000, before moving to Polydor Records in 2001. While at Polydor, Goodwin rose through the ranks, becoming Head of Marketing and then Head of Campaign Strategy. During this time, she was responsible for developing and overseeing the creative and marketing strategies for a range of artists including Lana Del Rey, for which she was instrumental in setting the approach and aesthetic tone for her first three albums. She also led the award-winning campaign for Elbow’s The Seldom Seen Kid, which sold over one million copies in the UK, as well as countless other campaigns for the likes of Eminem, Imagine Dragons, Lady Gaga, Shura, Snow Patrol, and more. As UK Managing Director of Glassnote Entertainment since 2016, Goodwin led the company through campaigns for established and breaking artists, including Childish Gambino, Half Moon Run, Phoenix and Jade Bird. She was named in Music Week’s Women in Music Roll of Honour in 2018.
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