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Luke Tipping

Atlantic Records

Ask Luke about building a creative career, bringing ideas to life, and working with music artists and brands.

Industry: Music | Creative

Role: Global Executive Creative Director | Culture And Fandom Specialist, Atlantic Records

Creative leader with 20 years experience across music, sport, advertising and entertainment. Currently Executive Creative Director at Warner Music Group. Driving global campaigns for artists such as Fred Again, Nemzzz and Ed Sheeran. Shaping the label’s transition towards applied AI, short-form content and direct-to-fan engagement.

Previously at Wieden+Kennedy, AKQA and Anomaly where he merged brand-building with cultural strategy for brands such as Nike and Beats By Dre. A former strategist, he brings deep insight into audience behaviour and platform algorithms to creativity.

Helping teams build community, drive conversation and deliver commercial impact.

 

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