Industry: Marketing

Role: Director of Marketing Communications, EE & BT

Pete is responsible for BT, EE and Plusnet’s brand strategy, brand management and all marketing activity including media buying, social and digital, advertising, retail marketing and demand generation. Prior to this position, Pete held a number of senior brand marketing roles within EE, including EE Brand Director where he delivered a number of successful and high- profile campaigns such as the launch of the EE TV service, 50% Faster Network and the Wembley Cup. He is responsible for BT and EE’s sponsorship portfolio; BAFTA Film Awards, Glastonbury Festival and Wembley Stadium and the FA Partnership. Before this he was Head of Brand Strategy at EE and led the highly successful creation and delivery of the EE brand and the ongoing strategy that has resulted in it becoming market leader in the UK.